Guardian Health & Beauty

With over four decades of history in Singapore, Guardian has built a reputation for reliability, commitment and responsible pharmaceutical dispensing. The company stock a wide range of health care, skin care and beauty products, and their in-store specialists offer customers expert advice and support. Guardian has extensive operations in Malaysia, Indonesia and Singapore, and a growing presence in Vietnam, Brunei and Cambodia.

Bold Ink has been working closely with Guardian in the conceptualisation of campaign ideas to communicate Guardian’s branding efforts and to drive awareness.

Creative projects include (non-exhaustive):

  • Corporate identity
  • Corporate stationery
  • Newspaper advertisements
  • Branding advertisements
  • Promotional flyers
  • Information leaflets
  • In-store point-of-displays, such as hanging mobiles, price tickets and promotional posters
  • Digital adaptations for the Guardian Facebook page
  • Outdoor media, such as buses, MRT panels, in-train advertisements, pillar wraps and lightboxes


Dairy Farm Group
(For Guardian Health & Beauty)

Scope of work

Creative Concept & Design